The Transformative Power of Professional Design

November 29, 2023

By Laura Crossan, Marketing Coordinator

When it comes to startups and entrepreneurship, success is often defined by innovation, market fit, and financial strategies. However, there's an often-overlooked element that can significantly impact a startup's trajectory – professional design. VAULT has not only recognized but championed this notion, believing that investing in professional design services can be a game-changer for startups and their founders.

Why do some engineers not value design?

In many cases, engineers tend to prioritize functionality and technical aspects over design. They might perceive design as secondary or purely aesthetic, not fully grasping its impact on user experience and brand image. However, the importance of design in influencing user trust, engagement, and loyalty cannot be underestimated.

The visual power of first impressions

In today's digital age, your startup's first impression is often through its website or app. According to Stanford University's Web Credibility Research, 75 percent of users judge a website's credibility based on its design. This is where professional design shines.

VAULT understands that aesthetics and usability are paramount, as a well-designed user interface (UI) and user experience (UX) can leave a lasting positive impression on visitors, increasing their trust and likelihood to engage with your product or service.

How do I find a product designer?

To find a product designer, you can start by exploring online platforms such as Upwork, Freelancer, or Dribbble, where you can browse portfolios and connect with experienced designers. Networking within your industry or attending design-related events and conferences can also help you discover talented professionals. Additionally, seeking recommendations from other startups or entrepreneurs who have had successful collaborations with product designers can be a valuable approach.

How much should a product designer cost?

The cost of hiring a product designer can vary widely depending on factors like their experience, location, and the scope of your project. On average, a freelance product designer may charge between $50 to $150 per hour. For a more extensive project or hiring a design agency, the cost could range from $5,000 to $20,000 or more. It's essential to evaluate your budget and the specific requirements of your startup to determine the most suitable pricing structure for your design needs.

Boosting user engagement

The User Experience Professionals Association (UXPA) states that for every $1 invested in UX, there's an ROI of $100. That's an astonishing 9,900 percent return on investment. VAULT's professional design team excels in creating seamless user journeys, focusing on usability, clarity, and accessibility. By optimizing these aspects, your startup can significantly enhance user engagement, increase conversions, and retain customers for the long term.

Branding for memorability

Your startup's brand identity is a crucial component of its success. Harvard Business Review reports that consistent branding can increase revenue by up to 23%. VAULT's design team is adept at crafting unique and memorable brand identities, helping startups stand out in a crowded market. By investing in professional design, you're laying the foundation for your brand's recognition and loyalty.

Standout marketing collateral

Marketing collateral is vital for startup growth. According to the Content Marketing Institute, content with compelling visuals receives 94 percent more views. VAULT's professional design services encompass creating visually engaging marketing materials, such as brochures, infographics, and social media assets. This, in turn, aids startups in reaching and engaging their target audience effectively.

Adapting to mobile-centric audiences

In the age of mobile devices, it's essential that startups adapt to this trend. According to Statista, in 2023, mobile devices are projected to generate 54 percent of global website traffic. VAULT understands the importance of mobile-responsive design, ensuring that your startup's digital presence is optimized for a wide range of devices. This adaptation can lead to better accessibility and user satisfaction.


In the competitive landscape of startups and entrepreneurship, professional design is an invaluable asset. VAULT can be the catalyst that propels your startup to new heights. From creating visually appealing interfaces to enhancing user engagement and fostering brand recognition, their expertise covers a broad spectrum.

Don't overlook the transformative power of professional graphic design for startups. By investing in these services, you can unlock the potential for increased business success and seize a competitive edge in the dynamic world of startups. Professional design truly has the potential to make all the difference in the success of your startup.

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