5 Steps to Creating a Content Strategy Using ChatGPT

March 14, 2023

By Laura Crossan, Marketing Coordinator

ChatGPT can help improve the customer experience, increase efficiency and save costs, making it a valuable tool for businesses and organizations of all sizes.

As a large language model, ChatGPT can generate high-quality content quickly, saving you time and effort. It can also maintain consistency in tone, style and voice across all of your content, ensuring a cohesive brand image. 

ChatGPT can also provide unique and fresh ideas for content, allowing you to explore new topics and angles. It can also be trained to generate content with SEO best practices in mind, improving your website’s search and engine rankings. It is also extremely cost-effective by allowing you to save money in hiring additional content creators, allowing you to allocate resources to other areas of your business. 

But how do you dive in and create a content strategy that will bring you measurable results? 

Here are five steps that will take you there.

1. Define your target audience.

The first step in creating a content strategy is to define your target audience. Who do you want to reach with your content? What are their interests and needs? This information will help you create content that resonates with your target audience.

2. Generate input prompts.

Once you have defined your target audience, you can generate input prompts to help you brainstorm ideas for content. Input prompts can be questions, statements or keywords that are related to your target audience's interests and needs. 

For example, if your target audience is interested in starting a new business, you could use prompts like:

  • How do I create a startup?
  • Fundraising ideas for startups
  • How do I find the best tech partner for my startup?

3. Use ChatGPT to generate content ideas.

Once you have your input prompts, you can use ChatGPT to generate content ideas. Input your prompts as questions or statements and ask the model to generate responses. The responses can be used as inspiration for blog posts, social media updates or other types of content.

4. Evaluate the generated content ideas.

After using ChatGPT to generate content ideas, evaluate them to determine which ones are most relevant and valuable to your target audience. You can use tools like keyword research and social media listening to identify the topics that are most popular among your target audience.

5. Develop a content calendar.

Once you have your final list of content ideas, you can develop a content calendar to plan when and where you will publish your content. This will help you stay organized and ensure that you are consistently delivering valuable content to your target audience.

Utilizing input prompts with ChatGPT can be a great way to generate new and relevant ideas for your content strategy. However, it's important to remember that ChatGPT is an AI tool and may not always provide accurate or relevant responses, so it's essential to evaluate the generated content ideas carefully before incorporating them into your strategy.